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key results
- Grew the brand’s Instagram following by over 3000 followers within the first three months of the launch
- Featured on Sydney Weekender and viewed by millions of Australians
- Consistently achieved an average engagement rate of over 25% on Instagram
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Prepare your taste buds for an unrivalled experience as Stanley House Studios unleashed Sheep Dog Peanut Butter Whiskey onto Australian soil, making history as the nation's first-ever peanut butter whiskey.
Its launch campaign ignited a nationwide frenzy, emphasising the exclusivity and pioneering nature of Sheep Dog. Collaborating with influential stars from the hit TV show, Married At First Sight, Sheep Dog became the talk of the town, captivating fans with its irresistible allure.
But the excitement didn't stop there. Stanley House Studios partnered with the esteemed Peanut Butter Bar, crafting a mouthwatering Sheep Dog-inspired menu that pushed boundaries and tantalised the senses. This culinary masterpiece was showcased on the renowned Sydney Weekender, captivating foodies and whiskey enthusiasts across the country.
The result? A resounding triumph. Through bold messaging, strategic influencer partnerships, and an unforgettable culinary collaboration, Stanley House Studios claimed the crown as Australia's peanut butter whiskey champion. Sheep Dog Peanut Butter Whiskey now stands as an unstoppable force, forever changing the landscape of Australian spirits.
