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key results
- The campaign achieved remarkable success, with a reach exceeding 2.6 million across Australia.
- Achieved a cost per engagement of $0.01, significantly outperforming the industry average of $0.52 for the food and drink sector.
- Averaged $4.26 Cost Per Thousand Impressions (CPM), well below the industry standard of $10.36.
- Our campaign saw an extraordinary engagement rate of 32%, compared to industry averages of 0.63% for Facebook and 1.42% for Instagram.
- Top performing IG post: https://www.instagram.com/p/C7I9nu3P_D4/
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Stanley House Studios was tasked by Coopers Brewery to create engaging content for the launch of Coopers Australian Lager. Our approach included managing talent, ideating the shoot, handling photography, content creation, editing, and digital amplification.
We planned and executed the content shoot with precision, launching a paid advertising campaign to boost organic reach. Featuring well-known talent from Kick it Forward, the campaign effectively targeted our audience and reached over 2.6 million people across Australia.
Our performance metrics were outstanding: a cost per engagement (CPE) of $0.01, far below the industry average of $0.52, and a cost per thousand impressions (CPM) of $4.26, compared to the average of $10.36. With an impressive engagement rate of 32% - significantly higher than industry norms for Facebook and Instagram—our content captured and retained viewers' attention effectively. This success highlights SHS’s ability to deliver compelling content and execute successful marketing campaigns.
