FIREBALL WHISKY BUBBLER: IGNITING THE NRL FINALS WITH A WORLD FIRST CREATION

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Client
FIREBALL WHISKY
Industry
BEVERAGE & ALCOHOL
Services
PR
,
Content
,
Launch
,
Social Media
,
social

key results

  • Achieved 35+ media clippings across top-tier publications, including five Daily Mail articles, Sunday Telegraph, 9News, Triple M, and BuzzFeed.
  • Total media reach exceeded 93 million, with social reach surpassing 3.5 million.
  • Managed activation logistics, venue partnerships, ambassador collaborations, content creation, paid partnerships, influencer negotiations, and full PR execution.
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The NRL Grand Final is one of Australia’s biggest sporting moments, and Fireball Whisky wanted to make a bold, unforgettable statement during finals season. Enter the Fireball Whisky Bubbler - the world’s first of its kind. SHS orchestrated a high-energy, multi-channel campaign that blended PR, content creation, influencer marketing, ambassador collaborations, and experiential activations, cementing Fireball Whisky as the drink of choice for footy fans.

How We Did It

The campaign launched with a Fireball Friday event at the Robin Hood Hotel, featuring NRL legend Braith Anasta. This activation ran throughout the finals, building momentum and hype in the head up to Grand Final Day. With a mix of media hype, influencer engagement, and strategic venue partnerships, Fireball Whisky captured the attention of sports lovers and party goers alike.

Our Impact

SHS leveraged a dynamic mix of earned, owned, and paid media to ensure the Fireball Whisky Bubbler became the ultimate conversation starter. From securing top-tier media placements to managing high-profile ambassador partnerships, every element of the campaign was designed to amplify the brand’s reach. The result? A staggering 97 million in total reach, an explosion of social buzz, and an activation that made Fireball Whisky an unmissable part of the NRL finals season.

By executing a seamless, high-energy campaign, SHS positioned Fireball Whisky as the must-have drink for NRL fans - showcasing how unique activations can make for unforgettable brand activations in the sports and entertainment space.

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FIREBALL WHISKY BUBBLER: IGNITING THE NRL FINALS WITH A WORLD FIRST CREATION
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