FACES OF FLAVOUR: BRINGING PARRAMATTA’S FOOD SCENE TO LIFE

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Client
CITY OF PARRAMATTA
Industry
HOSPITALITY, TOURISM
Services
Content
,
Social Media
,
Digital Advertising
,
Launch
,
social

key results

  • 12 high-performing reels and one hero video designed for social media platforms
  • 70+ captivating hero images for social, digital, and out-of-home use
  • Multiple in-depth blog posts showcasing the stories behind Parramatta’s diverse food scene
  • Creator-led promotion featuring Andrew Levins, amplifying reach and engagement

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Parramatta has long been home to a rich and diverse food culture, with a culinary scene as vibrant as its community. To relaunch the City of Parramatta’s food precinct campaign, SHS crafted Faces of Flavour, a bold, storytelling-driven campaign designed to capture the heart and soul of the city’s dining destinations.

How We Did It

Through a visually captivating social-first content strategy, SHS brought Parramatta’s restaurants, cafés, and eateries into the spotlight. The campaign featured 12 highly shareable reels, a stunning hero video, and over 70 striking images, showcasing the food, atmosphere, and the passionate people behind the city’s culinary hotspots.

To amplify engagement, SHS enlisted local food creator Andrew Levins, whose storytelling and culinary expertise helped drive organic reach across digital platforms. Blog posts delved deeper into the unique stories of Parramatta’s restaurateurs, offering a personal and engaging look at the chefs, owners, and cultural influences shaping the area’s dynamic food scene.

Our Impact

The result? A visually rich, high-impact campaign that not only celebrated the local food industry but also drove foot traffic, boosted digital engagement, and positioned Parramatta as a must-visit dining destination. 

By blending social-first content, creator-led storytelling, and immersive visual assets, SHS successfully reignited excitement around Parramatta’s food precinct. From mouthwatering dishes to the passionate people behind them, the Faces of Flavour campaign cemented the city’s reputation as a culinary hub - one that continues to attract food lovers from near and far.

Looking to bring your story to life? Let the team at Stanley House Studios help!

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