key results
- Secured 101+ media clippings across Australia’s leading food and lifestyle publications
- Generated a total PR reach of 92+ million
- Successfully launched Bar Infinita in the North Shore community
- Continued to drive strong foot traffic and bookings a year post-launch
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Bar Infinita isn’t just another restaurant - it’s a destination. Nestled in the heart of Sydney’s North Shore, this Italian-inspired eatery has cemented itself as a must-visit venue for locals and beyond. With a menu focused on handmade pasta, woodfired meats, and curated wines, Bar Infinita delivers a dining experience that blends contemporary elegance with warm hospitality.
How We Did It
To ensure a high-impact launch, Stanley House Studios executed a comprehensive PR and social media strategy that generated significant buzz, packed out the venue from day one, and established Bar Infinita as a long-term player in Sydney’s competitive hospitality scene.
Through carefully orchestrated media outreach, SHS secured over 101 media clippings in Australia’s top food and lifestyle publications, including Broadsheet, Time Out, and Concrete Playground. This widespread coverage introduced Bar Infinita to a broad audience and positioned it as a must-visit dining destination. The campaign extended beyond traditional press, leveraging strategic social media marketing to amplify awareness and engagement. By tapping into Sydney’s food-loving community, SHS drove organic conversations that continued to build excitement long after the initial launch.
Our Impact
A year later, the results speak for themselves. Bar Infinita remains a thriving hotspot, with consistent bookings and strong foot traffic proving the long-term impact of a well-executed hospitality launch.
Through expert PR, strategic social media marketing, and a deep understanding of Sydney’s hospitality scene, SHS successfully transformed Bar Infinita from a new restaurant into a North Shore staple. With ongoing press coverage and an engaged local following, the venue has solidified its reputation as a dining destination that’s here to stay.