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key results
- 17+ media clippings with a total reach of 26 million
- Featured in Time Out, Concrete Playground, Urban List, and other leading publications
- 30+ media and influencers attended the launch event, amplifying campaign visibility
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Kings Cross has long been one of Sydney’s most iconic nightlife and entertainment districts, but in recent years, the area has lost some of its energy. To reignite interest and drive foot traffic back to the precinct, SHS partnered with Kings Cross Quarter to ‘Light Up the Cross’ - a campaign designed to celebrate the area’s history while showcasing its vibrant future.
How We Did It
From concept to execution, SHS crafted a multi-faceted campaign that combined strategic press outreach, a bold social media strategy, and an exclusive launch event to create maximum impact. The campaign captured the energy and excitement of the revitalised Kings
With 17+ media clippings and a total PR reach of 26 million, Light Up the Cross quickly gained momentum, securing high-profile features in Time Out, Concrete Playground, and Urban List, among other top-tier publications. A combination of digital content, influencer engagement, and striking visuals helped amplify the campaign across social media, driving organic conversations and reigniting interest in the precinct.
Our Impact
The campaign culminated in a highly successful launch event, where 30+ media and influencers gathered to experience the revitalised Kings Cross firsthand. The event generated significant social buzz, reinforcing the precinct’s renewed appeal and sparking a fresh wave of excitement.
Through strategic storytelling, digital amplification, and immersive experiences, SHS successfully helped Kings Cross Quarter reintroduce the precinct to a new generation. Light Up the Cross not only drove immediate foot traffic but also reaffirmed Kings Cross as a dynamic cultural and entertainment hub, one that continues to evolve while staying true to its legendary roots.
