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key results
- 9 health and lifestyle influencers engaged, producing 22 pieces of content.
- 249,000+ following reach.
- 991,000+ video views.
- 1,040,264 combined engagements (likes, comments, shares, saves).
- 23% total engagement rate—well above the industry average of 0.75%.
The Egmont Honey Influencer Campaign ran from April to August, leveraging the power of nine Australian influencers to promote the brand’s high-quality New Zealand Manuka honey. With a clear objective to raise awareness of Egmont’s availability in key retailers like Chemist Warehouse, Coles, and Woolworths, the campaign tapped into the health-conscious and family-oriented audiences of influencers known for their authentic and engaging content.
The selected influencers crafted 20 pieces of original content and shared 22 posts across Instagram and TikTok that combined reached over 249,000 followers and garnered more than 991,000 video views. The campaign saw an outstanding 23% engagement rate, which is significantly higher than the industry average of 0.75%, according to the RivalIQ 2024 report.
Egmont Honey not only enjoyed a massive boost in visibility but also built a library of high-quality user-generated content, positioning itself as a go-to for health-conscious consumers. This strategic use of influencer partnerships allowed the brand to create lasting digital assets while enhancing its footprint in the competitive honey market.
