GETTING LIT WITH FIREBALL

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Back to all
Client
FIREBALL
Industry
Alcohol
Services
Content
,
Launch
,
social

key results

  • Featured in some of Australia’s leading media publications including Urban List, Pedestrian TV, Time Out + more
  • Grew the brand’s Instagram following by over 4,000 in the past 6 months
  • Achieved an average engagement rate of over 33% on Instagram in comparison to the industry benchmark of 1.17%
Stanley House Studios has added a little fire to the Australian market through some epic and viral collabs and product launches for Fireball Cinnamon Whisky. From the gigantic 5.25L Firekeg, to a Fire in the Hole donut with Donut Papi, the noise has helped fuel Fireball as the #1 shot brand in Australia!
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"Stanley House Studios helped South Trade transform Fireball Cinnamon Whisky from an international brand to a local market leader in Australia with 15 successful public relations campaigns. Their expertise delivered outstanding results."

Brand Manager of SouthTrade
Jon Prew

Stanley House Studios has added a little fire to the Australian market through some epic and viral collabs and product launches for Fireball Cinnamon Whisky helping to fuel Fireball as the #1 shot brand in Australia.

We've taken Fireball, that fiery nectar of the gods, and made it Australia's #1 shot. We know how to bring the heat and make some serious noise through our epic campaigns and collabs.

Remember the colossal 5.25L Firekeg? Or the 3.5L Firebox? If you think they were bonkers, you ain't seen nothing yet! We took our collaborations to the next level with Donut Papi and created a bombshell product that blew up the internet - the Fire in the Hole donut. This devilish pastry had Pedestrian TV raving about our “Fireball-infused donuts.” Fireball and donuts, who'd have thought? We did.

But we didn't stop at donuts! We knew Christmas needed a bit of a kick too. So we turned the festive season on its head with the FireHam and Fireball Baubles, both featured in Time Out Sydney and LadBible as the perfect spicy touch to the festive season. Talk about a Christmas miracle!

We love to push the boundaries at Stanley House Studios and create campaigns that are fiery, and leave an epic, unforgettable trail. Strap in, because things are about to get a whole lot spicier with Fireball - we’re just getting started.

EGMONT HONEY'S INFLUENCER LAUNCH: HOW A WINTER CAMPAIGN DELIVERED 1M+ VIEWS AND BUZZING ENGAGEMENT
EGMONT HONEY'S INFLUENCER LAUNCH: HOW A WINTER CAMPAIGN DELIVERED 1M+ VIEWS AND BUZZING ENGAGEMENT
BREWING SUCCESS: COOPERS AUSTRALIAN LAGER LAUNCH
BREWING SUCCESS: COOPERS AUSTRALIAN LAGER LAUNCH
INTRODUCING MARRICKVILLE'S ADULTS-ONLY NIKKEI DINING HAVEN
INTRODUCING MARRICKVILLE'S ADULTS-ONLY NIKKEI DINING HAVEN
INTRODUCING THE NEWEST EDITION TO THE GOLDEN CENTURY FAMILY
INTRODUCING THE NEWEST EDITION TO THE GOLDEN CENTURY FAMILY
MULTI VENUE = MULTI FUN
MULTI VENUE = MULTI FUN
INTRODUCING ZAGAME'S
INTRODUCING ZAGAME'S
THE ART OF DUMPLINGS
THE ART OF DUMPLINGS
FROM UNDERDOG TO TOP DOG
FROM UNDERDOG TO TOP DOG
LUXURY TRIUMPH: ANANTARA'S ASCENSION
LUXURY TRIUMPH: ANANTARA'S ASCENSION
GETTING LIT WITH FIREBALL
GETTING LIT WITH FIREBALL
TRACING THE BUFFALO
TRACING THE BUFFALO
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