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key results
- 64+ media clippings secured across top publications
- 46M+ total PR reach achieved
- 10,000+ organic social followers gained in just 5 months
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When Benny’s, the latest must-visit dining destination in Cronulla, opened its doors, Stanley House Studios developed a high-impact PR and influencer marketing campaign to ensure a standout launch. The goal? To establish Benny’s as a go-to restaurant for locals and visitors alike, driving both foot traffic and online engagement.
How We Did It
From strategic press coverage to viral social media moments, SHS crafted a dynamic launch strategy that firmly established Benny’s as a must-visit destination. The campaign secured premium media placements in top lifestyle and food publications, leveraged influential foodies and lifestyle creators to drive engagement, and orchestrated an exclusive launch event with VIP guests, sparking widespread social buzz and excitement.
Through a mix of compelling storytelling, visually engaging content, and authentic influencer partnerships, Benny’s saw impressive social media growth of 10,000+ organically within five months - cementing its position as one of Cronulla’s hottest new restaurants.
Our Impact
With 64+ media clippings and a total PR reach exceeding 46 million, Benny’s made waves in the competitive dining scene, proving that a strategic digital launch can deliver tangible results.
Beyond just awareness, the campaign translated into real business impact. The launch strategy successfully drove venue foot traffic, increased brand loyalty, and positioned Benny’s as a top dining destination for those seeking quality food, great ambiance, and an unforgettable experience.
By leveraging influencer marketing, PR outreach, and social media growth strategies, SHS provided Benny’s with a strong foundation for long-term success. The campaign’s high-quality user-generated content continues to fuel Benny’s digital presence, helping the restaurant attract new customers daily.
