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key results
- Achieved 35+ media clippings with a total reach of 741 million on a national and global scale in publications such as Daily Mail, Broadsheet, Timeout and Concrete Playground.
- Featured in national television and radio interview segments such as Sunrise, Triple M and ABC Radio.
- 20% increase in foot flow within 2 months of launching our PR campaign.
Stanley House Studios launched a strategic PR campaign for the opening of Kin Dining and Bar, a hidden adults-only Nikkei venue in the heart of Sydney’s Inner West. Our objective was to formulate a unique and strong media hook to stand out from the ever-growing hospitality landscape in Sydney. We focused on the ‘adults-only’ angle for this story, as it’s a unique selling point for Kin which many people have a strong opinion about, and resulted in much debate online.
Utilising our close connections with prominent media publications, we were able to create buzz and excitement around the opening on a national and global scale. The SHS team garnered media attention across 35+ online media publications, television and radio channels such as Daily Mail, Sunrise and ABC Radio with a total reach of over 741 million people throughout the campaign.
By building Kin Dining and Bar’s media presence, we were able to gain exposure of the new venue, with a 20% growth in foot flow in just two months of launching our PR campaign.
