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In today’s fast-moving digital world everyone’s constantly scrolling, so you’ve got about three seconds (if you’re lucky) to grab someone’s attention before they’re off chasing their next dopamine hit. That’s where short-form content comes in. It’s all about short, impactful, thumb-stopping content that’s informative, educational or entertaining. Just like TikToks and Instagram Reels, this content is easy to digest and keeps people hooked.
Short-form content is all about delivering value in small, powerful doses. Whether it’s a 10-second TikTok, or a snappy Instagram reel, it’s meant to hit your key messages quickly. Reels, which are short, engaging videos, have some of the highest reach and engagement rates on Instagram, with users preferring quick, digestible content. Reels typically see double the reach of other post types, making them a powerful tool for capturing users' short attention spans.
Here are some quick tips to master short-form content:
- Get them hooked right away: You’ve got just 3 seconds, so make them count! Use bold visuals, text, or ask a question that sparks curiosity.
- Keep it simple: Stick to one clear message. Too much info can overwhelm, so keep things focused and straightforward.
- Make it relatable: The more your audience relates to your content, the more likely they are to engage with it.
- Be visually engaging: High-quality visuals, quick cuts, fun transitions—anything that keeps things dynamic and entertaining will make a big difference.
- Jump on trends: Keep an eye on trending sounds and memes especially on TikTok. It’s a great way to stay relevant and boost your reach.
- Optimise for mobile: Most people are watching on their phones, so make sure your content looks good in vertical format and can be understood without sound.
- Encourage interaction: Whether it’s a call to action, a question, or something fun to share, getting people to engage boosts your content’s visibility.
Looking to refresh your brand’s content strategy? Get in touch with the team at Stanley House Studios to speak with our in-house experts!
