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As we head into 2025, we are faced with a new set of social media trends and challenges impacting businesses. Amidst the rising cost of living and shifting consumer expectations, understanding current content trends has never been more important!
Here are some of the key content trends we’re noticing for 2025:
- User-Generated Content (UGC): User-based content has been on the rise for a while now, and 2025 is set to see it soar. Consumers want to see authentic experiences, and UGC invites guests to be part of the journey. Encourage customers to tag your business and share their experiences. This boosts organic growth and exposure, and is crucial for building a sense of trust and authenticity within the community. Resharing this content spotlights your brand in action. Our client, Benny’s in Cronulla is all over this:
- Sustainability: Now more than ever, consumers are looking beyond the menu when deciding where to dine. Eco-friendly practices are no longer just valued, but expected. We’ve been seeing an increase in businesses spotlighting local ingredients and seasonal menu items on their social media pages. Not only does this appeal to the eco-conscious consumer, it creates urgency and excitement—encouraging customers to visit before limited-time offers disappear.
- People behind the plate: In the push for authenticity in 2025, we’re noticing an increase in hospitality businesses promoting behind-the-scenes content of the business staff and story. Chef spotlights, like Chef Kyle from Darling Pavilion, recipe breakdowns, and staff Q&As are all growing in popularity as consumers seek to feel a personal connection with their favourite venues.
- Experiential dining: Today’s diners seek more than just a meal – they want an experience. Interactive menu items such as build-your-own bao buns or tableside experiences, like Fat Pomelo’s DIY San Choi Bao, provide a sense of creativity and a lasting impression that will keep customers coming back.
- Rising cost of rent: A challenge that has become increasingly prominent for business owners is the rising cost of rent. This cost is continuing to climb in 2025, forcing business owners to rethink their strategies. Whether this means adjusting pricing, changing locations, or other solutions, owners are being pushed to focus on enhancing the customer experience. Keeping this in mind, be sure to support local this year - it would mean a lot to these businesses!
As the hospitality industry continues to evolve, 2025 is shaping up to be a year defined by authenticity, sustainability, and personal connection. Ready to elevate your hospitality brand? Get in touch with the Stanley House Studios team!
Author
Olivia Rugless
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