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Social media moves faster than a TikTok trend - blink, and you’ve missed it. One minute we’re all about aesthetic photo dumps, the next we’re deep in AI-generated content and debating whether BeReal is still a thing. So, what’s next?
As we roll into 2025, brands that thrive will be the ones that ditch the old-school playbook and lean into what’s actually working: AI-powered strategies, short-form video dominance, and social platforms doubling as search engines. If you’re still relying on static posts and spray-and-pray marketing, it’s time to rethink your game plan.
- AI will take social media marketing to the next level
With the rise of AI-powered tools like ChatGPT, we have entered a new era of the digital space that makes it more efficient than ever. Meta has invested billions to support AI integration to their platforms, with Facebook’s Advantage+ feature being a prime example of how we can leverage this in social media marketing. Instead of manually tweaking targeting strategies, Advantage+ predicts the best-performing audiences, placements and more in real time.
Brands who implement AI practices will open up additional time for the big picture strategy!
- TikTok’s and Reels will continue to dominate - but with a twist
Short-form video isn’t just here to stay; it’s becoming the primary way brands communicate. With over 80% of consumers wanting brands to prioritise short-form content and 78% of people preferring to learn about new products through it, we’ll see an even bigger shift away from static imagery.
But it’s not just about making videos - it’s about how brands use them. The old-school, hard-sell approach is dying. Instead, to thrive on Tik Tok and Reels, brands will lean into niche trends, meme culture, and storytelling, blending entertainment with subtle brand integration. Expect to see more brands ditching polished sales pitches in favor of low-fi, trend-driven content that feels native to the platform. Whether it’s participating in viral challenges, hopping on trending audios, or creating ‘behind-the-scenes’ content, the key to will be authenticity and engagement over direct promotion.
- Social media is the new search engine - and keywords are king
Google is no longer the only place people go to search - in fact, over 50% of Gen Z and millennials prefer searching on TikTok over Google, using it to find everything from restaurant recommendations to product reviews. This shift towards Gen Z style marketing means that brands need to rethink their content strategy, not just for engagement, but for searchability.
In 2025, we’ll see a stronger focus on SEO for social media, with brands strategically using keywords and natural language phrases in captions, subtitles, and even video scripts to ensure their content gets discovered.
Looking to take your social media strategy to the next level? Get in touch with Stanley House Studios today!
