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With over 50% of all Australians over the age of 18 now on TikTok, gone are the days when the platform was merely known as a dance platform for Gen Z’s.
We’ve seen a major shift in social media marketing over the years, with TikTok quickly becoming one of the fast growing tools for marketing and PR, and rightfully so – it’s now the most engaged social media platform, with an average daily time of 121 minutes spent by its users!
Here are a few key tips to effectively boost your brand visibility on TikTok:
1. Hashtags and Keywords
With more than 60% of Gen Z’ers, almost 50% of millennials and almost 1/3 of Gen X’ers in Australia using the app as a search engine, it’s essential to incorporate hashtags and keywords in your caption to ensure your content pops up for your target audience in the search bar and their ‘For You’ page.
2. Provide value to your audience through ‘Edutainment’
TikTok labels itself as an entertainment platform, similarly to streaming services such as Netflix and Apple TV. Brands can leverage this by embracing the concept of ‘edutainment’ – creating content that educates while entertaining. Brands should be open to exploring unconventional ways to showcase their products or services that’s trendy, visually pleasing, entertaining and unique.
3. Hop on the trend!
The use of trending music, videos or topics are more likely to generate views. Stitching or dueting viral TikTok’s is another great way to leverage other brands and personalities, whilst generating new conversations with your followers.
Do you need developing a strategic approach to boost your brand’s visibility? Our award-winning team at Stanley House Studios is here to help. For enquiries, please reach out to us at hello@stanleyhousestudios.com.au
