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Human connection or relationship building has never been more important than it is in the current market. There will always be a need for this connection, as it is in our DNA as a species to want to connect. It's easy, with the pace of automation, to fall into the digital trap. However, now more than ever, the critical need for human interaction is key to our core in conducting business. Post-pandemic, it's easy to fall into the trap of endless online meetings, working from home and using all the tools to make our worlds easier. We believe a hybrid approach to doing business is important; by all means, embrace the technology, but use it as a powerful tool, not the singular solution.
It is that connection through business relationships that builds trust and collaboration which can't be digitally replicated. We choose to interact with our clients and business contacts we prioritise through real-life meetings, briefings, and collaborative strategy sessions.
The results prove that, now more than ever, this is crucial to how we conduct business.
Also, in a time where marketing is a crowded space with a sea of hegemony, activation and human experience are key to brand storytelling.
We can't fight the future, but through our power of relationships, we can use the tools available to put our human spin on it.
Here are our top five tips to solidify human connection:
Sampling
People love to smell, taste, and talk about products. Consider how to build a human interactive element into your marketing strategy.
Face to Face
Meetings are always more powerful than online. Colour-code your calendar to include a mix of both to maintain this connection.
Research
One of the most important steps to gaining knowledge is research through experience. Time to hit the town and start talking, observing connection and gaining a higher understanding of what the problem ahead is.
Activation
How do we create experiences which tell our brand stories? Is it through trade shows, seminars or guerrilla marketing?
It's not what you know, it's who you know
The power of a network and networking cannot be underestimated. People believe trust is a key factor to any successful business relationship. Trust can be built and maintained through healthy dialogue and staying in touch. While this is also true through digital platforms, it is far more effective in real life. The power of connection is at our core.
