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1. Showcase your signature dish or drink
Do you have a signature dish or drink that keeps guests coming back for more? Create a Reel that takes viewers behind the scenes to see how it’s made. This not only showcases your culinary skills, but it also gives followers a taste of what to expect when they visit. Plus, this type of content is easily adaptable to any trends or challenges on social media, keeping your feed fresh and engaging.
2. Get your staff involved
Employee generated content is on the rise! Take advantage and feature staff in your Reels. Whether it’s behind-the-scenes content or jumping on popular trends, involving your team adds a personal touch to your Instagram presence. Not only does it humanise your brand, but it also helps build a connection with your audience.
3. Capture the atmosphere
Entice potential guests by showcasing the atmosphere of your restaurant or hotel. Use Reels to capture the vibe of your space - highlight cosy corners, stylish decor, or breathtaking views that set your establishment apart. By giving viewers a glimpse of your space, you’ll leave them eager to experience it for themselves.
4. Highlight your location
Convenience is key for many customers! Use Reels to highlight your venue’s location and its proximity to key attractions or transport links. Showcase nearby landmarks, scenic views, or easy access to public transportation to demonstrate why your location is unbeatable.
5. “Come with Us” experience
Give your audience a taste of what it’s like to be a guest at your restaurant or hotel with a “come with us” style Reel. Take them on a virtual journey through your space, from the moment they walk in the door to the dining experience. Pair visuals with a captivating voiceover that highlights the unique features and amenities within your establishment. This immersive approach allows viewers to envision themselves as customers, making them more likely to book a reservation or visit in person.
Incorporate these Reels ideas into your Instagram strategy to elevate your social media presence. Showcase your signature offerings, get your staff involved, and capture the venue’s vibes to increase engagement and attract new customers. Remember to stay consistent, keep an eye on trends, and most importantly, have fun with it! Happy Reeling!
